Episode 72: Emerson: It's Never Been Said (Before.)

"It's never been done before." is what is printed on the screen as a lead in tho Emerson's "Consider It Done" tagline. If it has never been done the time period is presumed to be prior to the statement. That would be the same as saying "It won't ever be done after." After what? Before what?

A minor point of contention is that while I attended grammar school "It's" was the contraction for "It Is" not "It Has" Another minor point of contention is the use of the word "never."

"It hasn't been done becomes we can do it."

"Other companies say it can't be done. We say consider it done."