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Monday, October 7, 2013

Episode 69: Chase-ing the most grammatically correct advertisement

Chase has a very nice mortgage ad with a relocating family as the focus. They are advertising that Chase can get you a mortgage "more effortlessly." If something is without effort can you get more zero than zero? Either the mortgage is obtained with less effort than you have had to previously exert or they make obtaining a mortgage effortless.

Oh, and yes, I know that something is either grammatically correct or it is not. You can't be most correct - that is the point.

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