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Tuesday, October 8, 2013

Episode 71: Grey Goose Helps You Fly Beyond (Bad Grammar)

Grey Goose talks about how its creator defied conventional thinking when he created Gray Goose Vodka. The new ad campaign is even getting a positive peer review. "Fly Beyond" is supposed to be an aspiration and to allude to their symbolic flying geese. Do you need to fly beyond (the hunters?) Do you need to fly beyond (Stoli?) Do you need to fly beyond (flavored vodka?) Is Grey Goose the vodka of choice on certain airlines?

I have written many columns on ending sentences a preposition with. I have also just written a column and ending your tagline with a preposition with my posting on Kraft's "Get You Chef Together" campaign.

Defy Convention.

Let your taste-buds soar.

Goose your taste-buds.

Vodka isn't black and white. Embrace the Gray.

Embrace better grammar.


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