I have commented on the AlaskaBeyondYourDreams.com in previous posts: Episode 62 where they took grammar further, and higher and Episode 87: where they took my breath away. The newest example of taking a vacation from proper grammar is their "On Top of the World" commercial.
"Alaska: There is only one place where you can stand on top of the world.... and do something that you've never done before."
All that they had to say was "...and do something new and exciting." I have written previously regarding the Emulator, Achiever, Belonger and the Socially Conscious types of buyers. New things will attract one buyer, the achievers, and exciting things will attract the emulators. The outdoor shots will capture the socially conscious people. All they need to do is target the next ad to a family vacation and they will be talking to the "Belongers."
"Alaska: This is the place where you can stand on top of the world and do something that you have never done."
They have seventeen different spots, which means I may have a lot of fodder from which to choose. I already am working on my next column.
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