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Friday, August 30, 2013

Do We Really Need Something to Disagree On?

Oreo, that ubiquitous black and white cookie, thinks that during this non-presidential election period of time that we need to debate the timeless question: cookie or crème. They recently ran a commercial where there is a 'quiet yelling' scene set inside of a library. They end the commercial with a plug for an Instagram campaign saying "Finally, something we can disagree on."

Some issues aren't as simple as black and white. Good grammar is not a bad thing. Good grammar is a good thing. Why turn an advertising phrase of the opposite of what you are attempting to say?

Lick or Bite - Oreo is as simple as Black and White.

We should be able to agree upon good grammar.

Thursday, August 29, 2013

Progressive-ly Worse Grammar

I have already posted one example of Progressive Insurance having a grammatical slip of the tongue. Progressive Insurance hit me with one of those lovely cellphone ads this morning that stated: "We crunch the numbers so you don't have to." So I don't have to do what? So I don't have to think about ending a sentence with a preposition?

Wednesday, August 28, 2013

I want to choose good grammar.

Flo from Progressive says that Progresssive "gives you a lot of choices to chose from." This comes after the commercial starts with a woman aggressively asking "does anybody know where Flo is?" Where Flo is sitting? Where Flo is standing?

Can anyone tell me where I can find Flo? I would like the choice of good grammar in my advertisements.

Tuesday, August 27, 2013

Grammar this bad is worth searching for.

You know the ad: the cat walking through a house, late at night, activating the motion sensors for the lights. The ad for Friskies says that "flavors this good are worth searching for." Cats don't need lights to find treats. Prepositions are placed before the words with which they are associated.

Flavors this good are worth the search.

Flavors this good are worth finding.

Flavors worth the search.


Friday, August 23, 2013

Even school supply providers need to head back to grammar school

Yesterday I found a cornucopia of advertising that contained bad grammar: A higher education facility, a frozen/prepared food company, and an office supply store. I am a parent who survived another year of back to school shopping. The shopping lists provided by our school system often include request for 3-packs of items that are sold in 5-packs.  The schools also ask for items, such as cloth book-covers, that seem to only last for a day. This year they requested the purchase of multiple composition notebooks.

Staples has a back to school commercial promoting 10 cent composition books for returning students. The commercial advertised that you could but the inexpensive composition books "so that they have something to write in." Preposition. Ending? Really?

It is time to send the scriptwriter back to grammar school.

Thursday, August 22, 2013

When ED meets GD

Sometimes the grammatical errors that are made during commercials are more understandable than other times. Viagra has a commercial that states: "This is the age of finding what you are made of." The proper way of scrambling those words would be 'this is the age of finding of what you are made.' Grammatical Dysfunction can be cured.

Tuesday, August 20, 2013

I show you where the state of grammar is at

Cancer Centers of America has a new advertisement for a process of using GPS in the body to identify and treat cancer. The ad says that the technology show you "where the cancer is at." It shows where the cancer is. "At" is a preposition - it is placed pre the subject.

Monday, August 19, 2013

You're Not Making Good Grammar Here

I caught the line: "You're not making a bad choice here" during a Red Lobster commercial. Are we making bad choice while we are eating in other restaurants? Are we making a good choice at Red Lobster? Double negatives have no place in any conversation. If the line was scripted, it was scripted poorly. If the line was coming from an actual customer, they could have chosen a more enthusiastic endorsement for their food.


Thursday, August 15, 2013

Nutragrain gives you the grammar you are looking for... not

Nutragrain has an ad that has people walking the forest through. It makes me want to run my room from.  It is amazing the number of commercials I have watched that a preposition they end with.

Nutrgrain is no different. "It gives you what you are looking for." Nutragrain - it gives you satisfaction. Cue the Rolling Stones.

Tuesday, August 13, 2013

We Give You a Broad Range of Bad Grammar to Choose From

Flo-Bot from Progressive needs to have her grammar circuit updated. Flo-Bot says that Progressive has 'a variety of options to choose from.' I thought that Progressive has a variety of options from which to choose.

Wednesday, August 7, 2013

Angie's List - Grammar you can count on.

I like Angie's List. I am a subscriber to Angie's list. Angie's List needs to grammar check their commercials.

People have trust issues, in general. People want to trust the people whom they hire to take care of home remodeling, pet sitting, and other services. That is the point of the advertisement.

The ad says that they have "reviews you can count on."  Ending a sentence with a preposition is wrong. The tagline of the commercial should be "Reviews that you can trust."

Monday, August 5, 2013

What Kind of Grammar Are You Looking For?

I think that it is time for Charles Schwab to invest in a grammar checker. The current advertisement has a broker who has moved from another company to Charles Schwab. She asks "what kind of broker are you looking for?" I am looking for someone who speaks proper English, especially when it is scripted.