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Sunday, July 28, 2013

Let's see who can advertise more correctly

Credit Karma has an ad where two women are attempting to since up for free credit reports. The host says "Let's see who can sign up more quickly." I know "More Quickly." "More Quickly" is a friend of mine.  More Quickly would not sign up for a credit check.

The proper sentence could have been "Let's see who can sign up more quickly - contestant one or contestant two." Another option would have been to say "Let's see which of our contestants will be first to sign up for a free credit report."

Either way, More Quickly didn't get his credit report run for free.

Thursday, July 18, 2013

Can You Advertise it Correct?

Can you cook it safe? This is a question posed by an advertiser regarding cooking 'tv dinners' correctly. I cook most of my meals from scratch, so I don't worry about reading the box. I also don't eat beef, chicken, or pork, so the internal temperature question of most of what I eat is moot.

Can you cook it safely? Can you advertise correctly? Can you correctly advertise your message? If you can't have a grammatically correct tagline, should I listen to your message?

Tuesday, July 16, 2013

Real Ginger, Fake Grammar

While watching a Ginger Ale commercial I saw one of my favorite pet peeves rear its ugly head: The confusion between flavor and taste. I get peeved easily while watching cooking shows and the chefs say "the smell is amazing." The aromas are amazing. There are floral scents.

 Taste is a sense. Flavor is what you taste. Bitter, Sour, sweet, savory, salty, spicy and umami are the flavors that we can taste. The "Real Ginger. Real Taste" tagline should be "Real Ginger. Real Flavor."

Don't let them fake you out with their bad grammar.


Thursday, July 11, 2013

What your grammar teacher would have nightmares about

McDonald's is airing a series of ads with flying Big Macs. They point blank have printed on the screen during the advertisement: "What you mouth would dream about." I have a proposition for advertisers: do not end a sentence with a preposition and maybe I'll consider buying your products.

May I recommend: Your mouth's dream is our reality.

So if the actor speaks the line correctly and the closed-caption people don't transcribe it properly, is it bad grammar?

I was watching the first episodes of season four for "Warehouse 13" and during the episode "Endless Wonder" Claudia says that "Artie is protecting everyone" Myka says "but from whom." Myka is a literary genius who grew up in a bookstore with her bookseller parents. Myka used good grammar by properly saying "whom." The person who did the subtitles says "from who." Someone must have called them on it because by the time the next episode ran, and they ran the recap vignettes  for what had occurred during previous episodes, the closed-capitioners had corrected the "who" to "whom."."