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Tuesday, July 16, 2013

Real Ginger, Fake Grammar

While watching a Ginger Ale commercial I saw one of my favorite pet peeves rear its ugly head: The confusion between flavor and taste. I get peeved easily while watching cooking shows and the chefs say "the smell is amazing." The aromas are amazing. There are floral scents.

 Taste is a sense. Flavor is what you taste. Bitter, Sour, sweet, savory, salty, spicy and umami are the flavors that we can taste. The "Real Ginger. Real Taste" tagline should be "Real Ginger. Real Flavor."

Don't let them fake you out with their bad grammar.


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