When it comes to basic in grammar, a sentence normally has two words: noun and a verb. A person could argue that there are a few instances where one word says it all: "Stop!" "Go!" All parents know the first sentence that their children learn: "No."
It is very hard to coin a one word phrase for advertising purposes. Ford Motors is attempting to get car owners to maintain their vehicles using the tagline "Go Further." Go further than what? Go further where? Go further how? I blame it all on the infamous "Got Milk" campaign. Two word phrases can be trademarked. Trademarked phrases can still contain bad grammar.
I recommend: "Get more fun for your money." How about: "We keep you moving in the right direction."
Oh, by the way - #101 will also be from Ford.
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