HP has a commercial that is geared toward the environmentally conscientious. "It's a growing trend in business - do more with less energy - HP is helping UPS do just that." They detail how they are helping UPS save energy and resources and conclude the commercial with: "That's a trend we can all get behind."
There are four classification of buyers in the world, according to what I was taught: Achievers, Belongers, Emulators, and the Socially Conscious. This ad campaign could focus on the achievers where they can focus on being the first to do something. Emulators want the best items. Belongers want to be a part of a team.
May I recommend: Improving your business while improving the environment.
Better. Faster. Cleaner.
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