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Thursday, November 7, 2013

Episode 109: Nissan Easy Choice Advertisement Could Have Used Better Grammar.

"Nissan Easy Choice Sales Event" tells you that you can chose to go further, connect better, and get in easier. Three modifiers just left hanging. I understand that they are saying that you can get better gas mileage, better handling, maintenance, details, and do it now with less down payment or easier credit options. With whom am I connecting through the driving of a particular car? Aren't they treading on the Ford Sales Line "Go Further?"

They could say it so many different ways. They can play off the failed "Obamacare Promise by saying "If you like your mileage you can keep your mileage." How about "You Can Keep Your Car Company if You Like Your Car Company?"  They can also say "We can get you more bang for your buck when you buy a new Nissan and better gas mileage when you drive a new Nissan."

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