Episode 49: This grammar is not flying high in the skies.

Delta has a new advertising campaign where they are attempting to say that they are not resting on their laurels.  They are supposed to be looking toward the future of air travel. They say that "instead of looking behind, we are looking ahead.'

Are they looking behind their planes? Are they looking behind they customers? Are they looking at "behinds?" Are they looking ahead to next week, next year, or the next generation of airplanes?

So many slogans sound so 'lofty' that they almost make sense grammatically. This slogan is no exception.

I suggest: "While other airlines are resting on their accomplishments, we are looking forward to the next generation of air travel." Too "windy?"

Another option: "Learning from our experience and looking forward to improving your experience." Of course, someone in advertising will truncate this to "Learning from our experience to improve yours."