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Showing posts with label Alaska. Show all posts
Showing posts with label Alaska. Show all posts

Wednesday, October 30, 2013

Episode 103: Leave the Ordinary Advertising Grammar Behind (on the Cutting Room Floor)

This is the fourth installment of the BeyondYourDreams.com commercials. My first three commentaries were:

Episode 62: regarding their "Invest in yourself" commercial.
Episode 87 commenting on their "Beyond Your Dreams" spot.
Episode 102 regarding their "On Top of the World" advertisement

Today it is their commercial which is titled: "Leave The Ordinary Behind." They proclaim that 'this is the year to leave the ordinary behind." What are we doing? Are we taking a spin class on the cruise in order to achieve a firmer behind? Ending a sentence with a preposition.

I suggest "See the extraordinary every day."

Saturday, October 19, 2013

Episode 87: When was the last time an ad took your breath away (to Alaska)

When was the last time a vacation took your breath away? This was a question asked during a commercial for Alaska tourism. If you 'travel' to the http://www.alaskabeyondyourdreams.com  website advertised during the commercial it redirects you to the http://www.travelalaska.com/ website and the opportunity to receive some free information. Ending a sentence a preposition with.

This is not the first time that an Alaskan tourism advertising has caught my grammatical attention. Episode 62 focused on the  "In Alaska you vacations go further. And higher" statement. That commercial raised my ire because the phrase started with a preposition and ended with two modifiers that had nothing which to modify.

When was the last time your vacation made your dreams come true?

Sunday, September 29, 2013

Episode 62: The Advertisers for Alaskan Tourism Have Taken Grammar Further and Higher (Than Anybody During One Commercial.)

"In Alaska your vacation just goes farther. And higher." Even if they said "In Alaska your vacation goes further, and higher' the grammar is incredibly poor.

Starting a sentence with a preposition is awkward. With a preposition starting a sentence can be very awkward. They end the same sentence, or thought, by saying that vacations go farther. I think we might travel greater distances to vacation in Hawaii. Mount McKinley is the highest mountain on the North American continent. It is not the highest point in the world. Your Alaskan vacation is no further tah your nearest airport.

Anytime a modifier is used it must have something to modify. Bluer than the bluest eyes. Higher than the top of the world.Farther than you have ever previously traveled. I have traveled to Tahiti, so I think that I will have to either travel around the world or at least as far as Australia and New Zealand.

An Alaskan vacation will take you to new heights.

Come to Alaska to chill out. (Okay, that ends in a preposition where slang has almost made it proper.)

You can go further and higher on your Alaskan vacation.

Find your wild side in untamed Alaska.