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Showing posts with label Verizon. Show all posts
Showing posts with label Verizon. Show all posts

Monday, September 16, 2013

Episode 51: Verizon: The Grammar You Can Rely On (to provide you service)

Verizon has an interesting advertisement spot that shows a person upgrading his phone whenever he wants. He opens a box, and light and music emit from it. He is asked to stop opening the box during a meeting because the people on the other end of a conference call are receiving feedback from the sound emanating from his Verizon box. They tell us that they have the network you can rely on.

Am I expecting too much for the company whom I have chosen to provide me with my cellular service to have a network upon which I can depend? Am I expecting too much that advertisers will check their ad copy before spending money on running advertising spots?

Verizon: Our Network or their Not-Work
Verizon: Upgrades when you want them. Service where you need it.
Verizon: The Best New Phones and The Most Reliable Connections
Verizon: Smart Phones and Smarter Networks (I know - the modifier is not saying which networks are dumber than Verizon's. It is implied.)

In other words, repeat after me, don't end a sentence a preposition with.

Tuesday, September 10, 2013

Episode 47 Verizon: Having the grammar you want on the blog you rely on

"Having what you want on the network your rely on" is what Verizon Wireless is promoting. They are not promoting proper grammar while they promote their network. This is yet another example of promoting a product with a preposition ending the sentence. Pre-position. Positioned before a word to which the phrase is linked.

What you want, where you want it, when you want it.

The network you want when you need it.

Verizon. You can rely on us

It's your choice: Our Network or their Not-Work.