Episode 54: Land Rover - Above and Beyond - Pike's Peak Climb

It appears that the person who created the new Delta advertising campaign created the Land Rover campaign. When you only have two sentences in your commercial, your tag-line should be grammatically correct. This is the third commercial I have viewed this morning, Tuesday, September 17th, where the grammar has caught my attention. The entire message of the commercial is "Land Rover. Above and Beyond." (The other commercials with poor grammar were for the Bagster and Green Giant.)

Two prepositions and a conjunction do not make a sentence.

Episode 53: A Second Look at Delta's New Ad: Service Below and Comfort Above

I like the concept of the new Delta commercial. They pay homage to the innovators in aviation history: Orville and Wilbur, Amelia, and Buzz. If I were them, I might even give credit during a future commercial to the people who have died during the Space Age, during the Mercury, Apollo, and Space Shuttle Eras. It might be a little dicey honoring catastrophic accidents in space, and it could be very rewarding at the same time. All of these disasters took place during the final days of January and the first days of February.

The latest grammatical disaster I found was heard while I re-watched the Delta ad that was the foundation of Episode 49. They said "instead of looking behind, we are looking ahead." That grammatical gaffe distracted me so much that I missed the second gaffe during the same commercial. They state they they have service below and comfort above." Does that mean that they do not serve you while you are in the air? Does that mean that they don't make the gates comfortable for you? Is their service below standard and their comfort above standard?

We serve you from drop-off to baggage claim.
We look forward to making your next flight memorable.
Innovators empowered us. We empower you.

I wish I got paid to clean-up this grammatical gaffes.

Episode 49: This grammar is not flying high in the skies.

Delta has a new advertising campaign where they are attempting to say that they are not resting on their laurels.  They are supposed to be looking toward the future of air travel. They say that "instead of looking behind, we are looking ahead.'

Are they looking behind their planes? Are they looking behind they customers? Are they looking at "behinds?" Are they looking ahead to next week, next year, or the next generation of airplanes?

So many slogans sound so 'lofty' that they almost make sense grammatically. This slogan is no exception.

I suggest: "While other airlines are resting on their accomplishments, we are looking forward to the next generation of air travel." Too "windy?"

Another option: "Learning from our experience and looking forward to improving your experience." Of course, someone in advertising will truncate this to "Learning from our experience to improve yours."