Episode 79: If More Reliable is Better, is Most Reliable Best?

AT&T is advertising that their 4G service is more reliable and that it is better saying that "More is Better." Fine. More reliable than whom? More reliable than what? Better than whom? Better than what? Is the AT&T $G service better than their 3G service?

Their website, ironically promotes their network better than their television advertising. The say that independent reviews from PC World and PC Mag have awarded their network with being the fastest and most reliable network in the country. How's that coverage? T-Mobile and Verizon seem to be claiming better coverage. Fast is only so fast if their isn't 4G LTE coverage.

S'mores are better than these fragmented advertisements. Any time that you use a comparative word the first object has to be linked to the second object. "More" and "Better" are both comparative words and cannot be linked to one another.

Episode 69: Chase-ing the most grammatically correct advertisement

Chase has a very nice mortgage ad with a relocating family as the focus. They are advertising that Chase can get you a mortgage "more effortlessly." If something is without effort can you get more zero than zero? Either the mortgage is obtained with less effort than you have had to previously exert or they make obtaining a mortgage effortless.

Oh, and yes, I know that something is either grammatically correct or it is not. You can't be most correct - that is the point.

Episode 66: Nutrasystem keeps you feeling fuller (than what)

I started watching commericials and getting annoyed with the grammar earlier this year. One of the first commercials that got 'under my skin' was the Nutrasystem commercial with Terry Bradshaw saying "I ordered me" Nutrasystem.

You have probably seen another ad for Nutrasystem, this one with the mom walking out of the pool in her bikini. The voiceover for that spot says that "Nutrasystem  keeps you feeling fuller, longer." Fuller and longer than what?

Fuller and longer are comparative words. A better use of these comparative words would be:

• Nutrasystem keeps you feeling satisfied for long periods of time.
• Nutrasystem keeps you feeling fuller than a soup diet.
• Nutrasystem keeps you feeling fuller than a fast food lunch. Is any of this true? 

If Nutrasystem keeps you feeling satisfied better than a normal meal, or another weight loss meal program, then say so.