Episode 111: Nissan: The Best Choice to Get Your Stuff Around (while using Poor Grammar.)

Nissan has a new car and a new advertising campaign. I previously wrote a column regarding 'further, better, easier." The most recent commercial has the line: "The best choice to get your stuff around." What if I want to get my stuff "squared" away. Whoops. That would be another example of ending a sentence with a preposition.

I also really don't like it when advertisers say that we need to get our "stuff" from point "A" to point "B." I have groceries. I have a child and her friends. I have my cats. I have "stuff" that I need to get to recycling.  I normally don't advertise when I am moving "stuff" in my car.

The Best Option to Get Your Precious Cargo Going Where It Needs To Be.

Episode 109: Nissan Easy Choice Advertisement Could Have Used Better Grammar.

"Nissan Easy Choice Sales Event" tells you that you can chose to go further, connect better, and get in easier. Three modifiers just left hanging. I understand that they are saying that you can get better gas mileage, better handling, maintenance, details, and do it now with less down payment or easier credit options. With whom am I connecting through the driving of a particular car? Aren't they treading on the Ford Sales Line "Go Further?"

They could say it so many different ways. They can play off the failed "Obamacare Promise by saying "If you like your mileage you can keep your mileage." How about "You Can Keep Your Car Company if You Like Your Car Company?"  They can also say "We can get you more bang for your buck when you buy a new Nissan and better gas mileage when you drive a new Nissan."