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Saturday, November 30, 2013

Episode 127: Grammar worth fighting for. Walking with a hanging preposition.

I could have a hey day with the the grammatical flubs of on-air announcers. That is not the point of this blog. The point is to illuminate the problems that scriptwriters have with basic grammar. I have a problem with commercials and feature scripts where hanging prepositions and incorrect pronouns are used.

I wrote during the beginning of the month regarding a Disney movie that has grammar worth fighting for, when I highlighted the phrase "Some people are worth melting for" from the movie "Frozen." Another hanging preposition can be found in the trailer for "Walking with Dinosaurs" when the announcer states that this is the story about 'a friendship worth fighting for.'

Some friendships require a journey to forge.

Sometimes you have to fight for a friendship to last.

Sometimes you have to fight for better grammar.

Friday, November 29, 2013

Episode 126: You Need Better Grammar More than Me, Jell-O. "Bad Day" equals Poor Grammar

I was watching television after a long day of cooking yesterday and I saw the new classic Jell-O commercial titled "Bad Day." The commercial features a dad saying how much he likes Jell-O and has the son placing himself into his father's shoes. The son says, at the end of the commercial, "Here. You need this more than me." I know kids don't have the best grammar. I work on grammar and word choice with my daughter on a regular basis. This kid is reading a script! What are these scriptwriters thinking?

Here. You need this more than I do.

Wednesday, November 27, 2013

Episode 125: Grammar on Demand: Buick lacrosse Intelli-link

This is a new classic commercial with two young kids riding to a school dance in the backseat of a Dad's Buick LaCrosse. The classic songs played, as a warning to the date, included "Keep Your Hands to Yourself" by the Georgia Satellites. They say that that using the new stereo systems allows you to have "all your music is ready to listen to."

Preposition. End of sentence. Repeat.

"All of your music at your command."

"All your music, as close as your voice."

Tuesday, November 26, 2013

Episode 124: St. Jude's. Who would you turn to?

I think that the work that St. Jude's Hospital does is critically important. I find the grammar they use just as important while attempting to tell their story. Note that I did not say "get their message out."

They have a "Fighting Cancer Commercial" that is running right now.  The are looking for for you to turn to them this Thanksgiving and this Christmas to give the gift of Hope and the Gift of Life.

Where would you turn if your child needed help?

What would it mean to you if someone sponsored your child?

Please RT and Repost.

Happy Thanksgiving.


Friday, November 22, 2013

Episode 123: Theravent - for the grammar in commercials that you've dreamt about.

Theravent advertises that its advanced  nightly snore therapy provides "the quiet night sleep that you have dreamt about."

Theravent - provides the sleep of your dreams

Theravent - provides the quiet sleep that has been alluding you.

Theravent - the ultimate snore stopper.

I can come up with so many sentences that do not end with a preposition that I think I will have to stop at this.

I dream that eventually someone will hire me to proofread these scripts or that the bad grammar will disappear.

Thursday, November 21, 2013

Episode 122: Grammar to Cheep About

eSurance has an ad that is worth discussing. They have two problems with their grammar in their "Cheep Insurance"  that I am hearing:

"They were built on-line and built to save people money since the beginning. That's what they always have done. Not something they just "Cheep" about." Really? Yet another example of ending a sentence with a preposition.

Talk is Cheap. Grammar is Priceless.


Wednesday, November 20, 2013

Episode 121: Rolo - Rough Grammar for Such a Smooth Treat

"Get your smooth on."It is such a simple tagline. It is grammatically incorrect. This ad plays off the slag of "get your groove on." Am I getting my smooth on a boat? Am I getting my smooth on a plane? Get your grammar on.  Turn on your grammar check.

"Roll over the rough parts of your day with Rolo" would be my tagline.

"Rolo the rough parts of your day."