Episode 122: Grammar to Cheep About

eSurance has an ad that is worth discussing. They have two problems with their grammar in their "Cheep Insurance"  that I am hearing:

"They were built on-line and built to save people money since the beginning. That's what they always have done. Not something they just "Cheep" about." Really? Yet another example of ending a sentence with a preposition.

Talk is Cheap. Grammar is Priceless.

ePisode 84: eSurance's grammar is awesomer

Even the paid spokesman for endurance hesitated before he said the word awesomer in their "Tennis for the Modern world" commercial.  The text for the advertisement is:

Over the last 100 years, tennis has gotten less dainty. Racquets less splintery. Courts more surface-y. Technology made the game a whole lot faster. And Awesomer.

Most awesome. More awesome than.... Awesomeness.... Awesomely bad use of the English language. Perios instead of commas? How about using semi-colons in that terrible paragraph? Surface-y?

eSurance - Insurance for the Modern World.

eSurance - for eXceptional coverage.

eSurance - eXactly what you want when you need it.