I am a home cook who enjoys proper grammar. There is an interesting USDA commercial that airs from time to time where two teams of cooks are attempting to cook a boxed chicken breast and make sure that it is cooked to the proper internal temperature. They are attempting to cook the chicken safely.
I have problems with the grammatically incorrect statement. I have problems them not explaining why it is important for the cooks to cook it properly. They also need to explain the importance of washing your hands and your utensils after coming into contact with raw meat.
The word that describes how you do something is the adverb. In this instance the adverb needs to end with "-ly."
One person's commentary on how sloppy people have become with the spoken and written word. It all started with one commercial having glaringly bad grammar. I thought I would run out of material if I posted weekly. I was wrong. There are advertisers that need to go to grammar school.
Showing posts with label adverb. Show all posts
Showing posts with label adverb. Show all posts
Sunday, November 10, 2013
Sunday, October 20, 2013
Episode 88: Move Free - Healthy Joints Move Free(ly)
There is a new product called "Move Free." I like the concept of the product amd the name. The product promotes joint relief. The sub-title for the product is "Total Joint Relief." A product with the name "Total Joint RElief" would resonante with me better than "Move Free." Is the product free? Am I moving across the country? Mayve "Move Freely" does not have the same ring? Are they going for the "Got Milk" market?
The problem for Move Free is that there are a lot of joint supplements on the market. There is a product with the trademark "Total Joint Health." There is even a product called Pain Denfense - Advanced Defense with the webite http://www.totaljointrelief.com/ There is even a product called "Joint Juice." Coming up with a new name for a new product may be challenging. It shouldn't be so challenging as to have to corrupt good grammar during the process.
How about "SportsFlex?" SportsFlex - Getting your joints back into motion.
The problem for Move Free is that there are a lot of joint supplements on the market. There is a product with the trademark "Total Joint Health." There is even a product called Pain Denfense - Advanced Defense with the webite http://www.totaljointrelief.com/ There is even a product called "Joint Juice." Coming up with a new name for a new product may be challenging. It shouldn't be so challenging as to have to corrupt good grammar during the process.
How about "SportsFlex?" SportsFlex - Getting your joints back into motion.
Wednesday, October 16, 2013
Episode 82: Gram's Grammar: I attempt to help you speak correctly (right?)
Angie's List has an ad running right now that says "We help you hire right the first time." They last time I checked, Right is not a common name for most people. It is either "We help you hire the right person the first time" or "We help you hire correctly the first time." I don't want to hire a Right or a Left. I want to hire the person with the best reviews.
Angie could also say "Our reviews guide you to the best person available for your needs."
This is not the first grammatical slip-up that I have discovered in the Angie's List commercials. The first commercial that caught my attention was "Reviews you can count on." It was just this past August.
My word to my readers is proof-read your copy before it runs.
Angie could also say "Our reviews guide you to the best person available for your needs."
This is not the first grammatical slip-up that I have discovered in the Angie's List commercials. The first commercial that caught my attention was "Reviews you can count on." It was just this past August.
My word to my readers is proof-read your copy before it runs.
Tuesday, September 17, 2013
Episode 52: When Managing Your Weight Bigger is Better? Really? Better Than.....
Green Giant has a new commercial that says that 'when managing your weight bigger is better.' Bigger is better than what? If people are managing their weight they tend to think that they want to be able to eat their way to a thinner lifestyle.
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