Notice the "I Trade Like Me" commercial link in the lower right hand corner of this screen-shot. |
Notice the last line from the homepage under the "I'm With Scottrade" tag-line. "Why wait?" or their version "What are you waiting for?" |
I have also written in previous posts that using a tagline with improper grammar is wrong (See my "Get You Chef Together" column.
I found a second problem with the advertising campaign while visiting the website. They are using the hash-tag #ITradeLikeMe. They are using bad grammar in their hash-tag in an effort to reinforce their bad grammar
I found a third incidence of bad grammar while researching their website. They say "What are you waiting for" in an attempt to spur someone into action.
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